The Right Formula Is the First Step to a Profitable Cosmetics Brand
Every liquid lipstick formula feels, performs, and positions differently in the market. At Sindebella, we help you understand each formulation clearly — so you can choose products that align with your market, budget, and brand vision.
Instead of spending years and money on trial and error, you get: Proven formulations, Clear performance explanations, Real market-tested feedback.
This means faster decisions, lower risk, and a stronger foundation for your brand.
Let Us Start!
Option 1: Start by Exploring Our Ready Formula
Our ready-to-use FIVE different formulas are ideal for brands testing the market or launching their first product line. You can compare different lip gloss options before deciding on your next step.
Super Matte Liquid Lipstick
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Powdery texture and lightweight that glides on effortlessly. They offer intense pigmentation.
The finishes: Matte
Time for setting:20-60 seconds, depends
Feeling on lip: Non-sticky
Flavor: Natural fragrance of vanilla or without perfume
Feature:Waterproof | Smudge-resistant | High-pigment |Not Tight the lip
95% said it was color-true throughout the wear
91% said it left lips feeling moisturized upon application.
80% said it was long-lasting.
Cons:
13% said it easily shows the lip wrinkle.
15% said it's without perfume and don't like the smell.
20% said it doesn't have long-lasting effects.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Rich Color Hydro Lip Gloss
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Creamy and smooth, providing a comfortable and lightweight feel to the lips.
The finishes: Matte
Time for setting:2-3 mins, depends
Feeling on lip: Non-sticky
Flavor: Natural fragrance of vanilla or without perfume
Feature:Waterproof | Super long-lasting | Smudge-resistant | High-pigment
95% said it was easy to apply to lips, and friendly for the beginner.
94% said it felt weightless on their lips and long-lasting.
90% said color was applied evenly to lips and looked smooth throughout the day.
Cons:
10% said it dry the lip and felt tight after use.
13% said it takes long time to dry.
13% said it's not easy to remove it.
15% said it's without perfume and don't like the smell.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Luxury Creamy Lipstick Matte
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Semi-powdery & creamy and smooth, providing a comfortable and lightweight feel to the lips.
The finishes: Matte to velvet Matte
Time for setting:1-2 mins, depends
Feeling on lip: Non-sticky
Flavor: Natural fragrance of vanilla or without perfume
Feature:Waterproof | Smudge-resistant | High-pigment |Not Tight the lip | Long-lasting
95% said it left lips feeling soft and smooth upon application.
94% said it felt weightless on their lips and long-lasting.
92% said it was color-true throughout the wear.
Cons:
8% said it dried the lip and felt tight after use.
6% said it's without perfume and don't like the smell.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Metallic Creamy Lipstick Matte
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Powdery texture and thick that glides on effortlessly. They offer intense pigmentation.
The finishes: Metallic shimmer
Time for setting:1-2 mins, depends
Feeling on lip: Non-sticky
Flavor: Natural fragrance of vanilla or without perfume
Feature: Waterproof | Smudge-resistant | High-pigment |Not Tight the lip
95% said it beautiful metallic shimmer for the lip.
94% said it felt weightless on their lips and long-lasting.
90% said color was applied evenly to lips and looked smooth throughout the day.
Cons:
10% said it dried the lip and felt tight after use.
13% said it takes a long time to dry.
13% said it's not easy to remove it.
15% said it's without perfume and don't like the smell.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Blur Powder-Silk Lip & Cheek Tint
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Silky, powdery cream that glides on effortlessly with high pigment.
The finishes: Texture: A soft-focus, velvety matte.
Time for setting: 1-2 minutes to a transfer-resistant finish.
Feeling on lip: Weightless, non-sticky, and non-drying.
Flavor: Fresh Tea tree
Feature: Water-resistant, smudge-proof, highly pigmented, comfortable.
96%said it felt weightless and comfortable, not drying or tight.
93%said it gave a soft-focus, blurred finish that looks naturally diffused.
91%said the velvety texture kept their lips and cheeks comfortably moisturized all day.
Cons:
12%noted it sets quickly, requiring prompt blending on cheeks.
11%wished for more intense color payoff with a single swipe.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
MOQ From 500 | Fast Production 3-4 Weeks | Less Development Risk
Support White Label & Private Label
Vegan Liquid Lipstick Matte
Regular price
$19.00
Vegan Luxury Creamy Liquid Lipstick Matte | FDA Registered Formula
Sale price
$3.50
Regular price
$5.00
Creamy Liquid Lipstick Soft Matte
Regular price
$19.00
Matte Blur Powder-Silk Lip & Cheek Tint
Regular price
$19.00
Metallic Lipstick Matte-Be Your Queen
Regular price
$19.00
Option 2: Develop A Custom Formula
MOQ 1000-5000 per formula · Full customization · Long-term branding
Custom formulation is designed for brands with clear positioning, defined requirements, and production planning. 👉 Not suitable for small test orders
Velvet Matte Lipstick
The transfer-proof, long-wearing liquid matte lipstick has a creamy, moisturizing formula. We have also extended the shade range for maximum comfort.
- What Makes It Different
*Strong adhesive formulation guarantees smudge-proof & transfer-free!
* Matte but not dry lip, comfortable to wear up to 8 hours.
- MOQ:3000 per shade
- Texture & Finish: Natural Matte, non-sticky
- Coverage★★★★★
- Viscosity★★★☆☆
* Olive Oil
* Vitamins A and E
* Essential Fatty Acids
Silky Lip Mousse
His long-lasting tint melts gently and lightly, like whipped cream, and sticks together, drying silky and matte.
- What Makes It Different * Use Silky & Velvet Powder to create a smooth feeling of use.
* It adheres together on your lips very smoothly while applying with a high-volatility silicon fluid.
- MOQ: 3000 per shade
- Texture & Finish: Mousse, Velvet, Silky, High payoff
- Coverage★★★☆☆
- Viscosity★★★☆☆
* Kaolin
* Jojoba Oil
* Vitamin E
Glossy Liquid Lipstick
The initial glossy application of the product dries down to a vibrant color that is both satin and velvety in texture.
What Makes It Different* This airy formulation glides smoothly on lips and dries down to a matte finish.
* Excellent wearing power - lasting you all day!
- MOQ: 5000 per shade
- Texture & Finish: softness, Silky, matte
- Coverage: Full
- Viscosity: Medium
* Sodium Hyaluronate
* Kaolin
* Jojoba Oil
* Vitamin E
Watery Lip Tint
A water-based lip tint that applies glossy but dries down to a natural matte finish without smudging or transferring.
- What Makes It Different* A that delivers an instant burst of hydration upon application but dries down to a soft matte finish.
* A lightweight formulation that quickly dries off to a matte finish - lasting all day, transfer-proof!
- MOQ: 5000 per shade
- Texture & Finish: Natural Matte, Moisturizing
- Coverage: Medium
- Viscosity: Low
* Mica
* Olive Oil
* Almond Oil
* Vitamin E
Build Brand Identity with Custom Packaging
MOQ 10,000 per design | Custom molds supported | Designed for long-term branding
What You Need To Know?
These questions help you quickly understand whether our services are the right fit for your brand stage and goals.
A: Each formula is designed for a different market position, budget level, and brand goal.
If you’re just testing the market, we recommend starting with our proven ready- to-go formulas.
If you’re building a long-term brand with clear differentiation, custom formulation is more suitable.
👉 Not sure yet? That usually means you should start simple.
A: Yes, we can produce the products according to your formulation. However, before we start bulk production, there are some important notes to consider:
1. Please ensure that the formulation is workable and stable. It should be a formula developed by a formal cosmetic formulator and proven to be safe for the skin. If the formulation is based on your ideas and has not been tested in a laboratory, we will need to develop a new formula based on your formulation and conduct tests to assess its effectiveness and stability.
Please note that there will be a cost associated with the formula development.
2. For new formulas, the minimum order quantity is higher than our standard formula.
Minimum quantityrequired is 3000 pieces per product per packaging style.
Minimum quantityrequired different shades, the minimum quantity is 1000 pieces per product.
Please keep these points in mind when considering bulk production based on your formulation.
👉 If you want to start from small batch, white-label options are usually more efficient.
A: White label formulas: MOQ 100+, ideal for new brands.
Private label formulas: MOQ 500+, ideal for new brands
Custom / lab-developed formulas: typically 1,000–5,000+ units per shade
👉 Custom work is not designed for small test orders.
Ans: Samples are available for stock products with our design,full-sized products, and you can mix colors. Samples will be sent out after we get your payment and confirmation for the colors you want.
👉 Samples are charged.
Absolutely! We offer comprehensive packaging solutions, including design consultation, custom molds, printing, and labeling services. Our design team can help bring your brand vision to life with premium packaging options.
👉 The service is paid.
A: Most of our formulas are 100% vegan. Some ingredients may be suitable for Vegans while others may not be.
There can also be a slight difference of opinion amongst Vegan consumers. The ingredients are on each box, so they can easily be shared with Vegan consumers and staff to allow them to make the decision that is best for them.
You can ask us to give further information on the products.