The Right Formula Is the First Step to a Profitable Cosmetics Brand
Every concealer formula feels, performs, and positions differently in the market. At Sindebella, we help you understand each formulation clearly — so you can choose products that align with your market, budget, and brand vision.
Instead of spending years and money on trial and error, you get: Proven formulations, Clear performance explanations, Real market-tested feedback.
This means faster decisions, lower risk, and a stronger foundation for your brand.
Let Us Start!
Option 1: Start by Exploring Our Ready Formula
Our ready-to-use FIVE different formulas are ideal for brands testing the market or launching their first product line. You can compare different concealer options before deciding on your next step.
MOQ From 500 | Fast Production 3-4 Weeks | Less Development Risk
Support White Label & Private Label
Vegan Mineral Full Coverage Liquid Concealer Talc-Free | FDA Registered Formula
Sale price
$5.00
Regular price
$6.00
18 Shades Natural Medium Coverage Liquid Concealer
Regular price
$19.00
30 Shades Moisturizing Healthy Glow Concealer (Medium to High Coverage)
Regular price
$19.00
Vegan Mineral Full Coverage Concealer Balm Stick
Sale price
$5.00
Regular price
$6.00
2 IN 1 Full Coverage Liquid Concealer and Concealer Balm Stick
Regular price
$9.90
Brightening Concealer Stick with Cushion Applicator
Regular price
$29.00
10 Shades Light to Medium Coverage Long-lasting Liquid Concealer
Regular price
$14.00
6 Shades Silky Creamy Brightens Corrects Liquid Concealer
Regular price
$14.00
Best Skin Full Coverage Multi-Use Hydrating Concealer
Regular price
$19.00
2 in 1 Full Coverage Foundation and Creamy Concealer
Regular price
$39.00
Concealer + Bronze + Sculpt Balm Trio
Regular price
$19.00
Option 2: Develop A Custom Formula
MOQ 1000-5000 per formula · Full customization · Long-term branding
Custom formulation is designed for brands with clear positioning, defined requirements, and production planning. 👉 Not suitable for small test orders
Silk Concealer Balm
- Balm-based concealer with a silky, cushion-like texture
- Melts on contact with skin for smooth, seamless coverage
- High flexibility formula that moves with skin, no cracking
- Soft-focus effect to blur pores and fine lines
- Comfortable, non-drying wear for long hours
Key Formula Highlights:
Silky Texture | Skin-Adaptive Coverage | Crease-Resistant | Natural Finish
Growing demand for comfortable, skin-smoothing concealers that blend easily without dryness.
Popular for daily makeup and brands focused on natural, effortless coverage.
Brightening Liquid Concealer
- Lightweight liquid formula with brightening pigments
- Instantly illuminates under-eye and dull areas
- Buildable coverage without heaviness
- Smooth, easy-spread texture for precise application
- Helps reduce the appearance of dark circles and shadows
Key Formula Highlights:
Brightening Effect | Lightweight Feel | Buildable Coverage | Fresh Finish
Strong market demand driven by under-eye brightening and fresh complexion trends.
A core product for brands targeting lightweight, quick-result makeup.
Melting Concealer Cream
- Cream-to-skin melting formula for high coverage
- Rich yet breathable texture that blends effortlessly
- Excellent adhesion to cover blemishes, redness, and spots
- Even coverage with a smooth, second-skin effect
- Designed to stay in place without sliding
Key Formula Highlights:
High Coverage | Melting Texture | Long-Lasting Wear | Skin-Fitting Formula
High demand from consumers needing reliable, high-coverage correction.
Ideal for professional makeup and customers seeking long-lasting performance.
Skin Concealer Serum
- Serum-based concealer combining makeup and skincare
- Ultra-light texture with natural, skin-like coverage
- Infused with moisturizing ingredients for all-day comfort
- Enhances skin radiance while evening out tone
- Ideal for “no-makeup makeup” looks
Key Formula Highlights:
Serum Texture | Hydrating Formula | Natural Coverage | Skin-Like Finish
Rapidly growing demand as makeup and skincare continue to merge.
Perfect for brands aligned with skin-first, no-makeup makeup trends.
Build Brand Identity with Custom Packaging
MOQ 10,000 per design | Custom molds supported | Designed for long-term branding
What You Need To Know?
FAQ –Custom Foundation OEM & Private Label
A: Each formula is designed for a different market position, budget level, and brand goal.
If you’re just testing the market, we recommend starting with our proven ready- to-go formulas.
If you’re building a long-term brand with clear differentiation, custom formulation is more suitable.
👉 Not sure yet? That usually means you should start simple.
A: Yes, we can produce the products according to your formulation. However, before we start bulk production, there are some important notes to consider:
1. Please ensure that the formulation is workable and stable. It should be a formula developed by a formal cosmetic formulator and proven to be safe for the skin. If the formulation is based on your ideas and has not been tested in a laboratory, we will need to develop a new formula based on your formulation and conduct tests to assess its effectiveness and stability.
Please note that there will be a cost associated with the formula development.
2. For new formulas, the minimum order quantity is higher than our standard formula.
Minimum quantityrequired is 3000 pieces per product per packaging style.
Minimum quantityrequired different shades, the minimum quantity is 1000 pieces per product.
Please keep these points in mind when considering bulk production based on your formulation.
👉 If you want to start from small batch, white-label options are usually more efficient.
A: White label formulas: MOQ 100+, ideal for new brands.
Private label formulas: MOQ 500+, ideal for new brands
Custom / lab-developed formulas: typically 1,000–5,000+ units per shade
👉 Custom work is not designed for small test orders.
Ans: Samples are available for stock products with our design,full-sized products, and you can mix colors. Samples will be sent out after we get your payment and confirmation for the colors you want.
👉 Samples are charged.
Absolutely! We offer comprehensive packaging solutions, including design consultation, custom molds, printing, and labeling services. Our design team can help bring your brand vision to life with premium packaging options.
👉 The service is paid.
A: Most of our formulas are 100% vegan. Some ingredients may be suitable for Vegans while others may not be.
There can also be a slight difference of opinion amongst Vegan consumers. The ingredients are on each box, so they can easily be shared with Vegan consumers and staff to allow them to make the decision that is best for them.
You can ask us to give further information on the products.
Custom Concealer OEM Manufacturer | Private Label Concealer Factory
Sindebella is a professional cosmetic manufacturer specializing in custom liquid concealer, concealer cream, and concealer stick OEM/ODM services.
We help beauty brands, distributors, and startup founders create their own private label lip gloss collections with:
• Flexible MOQ for custom products
• Multiple textures: glossy, matte, tint, hydrating lip gloss
• Custom packaging & logo printing
• Factory-direct pricing
• Worldwide shipping support
Our custom lip gloss solutions are ideal for:
• New beauty brands launching their first product
• African, Middle East, European & US markets
• Brands looking for high-quality private label cosmetics from China