Build a Complete Eye Look
Base, transition, depth and highlight shades can work together in one easy-to-understand product.
Private label eyeshadow manufacturer
Private Label Eyeshadow for Distinct Color Stories and Textures
Develop eyeshadow around the result your customer wants—from wearable daily palettes to professional high-pigment color, soft cushion textures, liquid formats and multichrome effects. We coordinate formula, shade planning and suitable palette or component packaging as one project.
Daily to ProWearable formulas and professional high-pigment directions
Multiple TexturesPressed, soft cushion, cream, liquid, stick, loose and multichrome
Color PlanningExisting shade references or custom shade development
Matched PackagingPalette and component routes reviewed with the formula
Eyeshadow category overview
Why eyeshadow palettes still earn a place in a makeup range
A palette gives customers several looks in one product and gives a brand more room to express its color identity than a single shade. It can add a higher-value item to a lip-led range, support seasonal launches and encourage repeat interest through new color stories—without forcing every customer into an advanced makeup routine.
Show the Brand in Color
The shade story, finishes and artwork create a recognizable product for campaigns, creators and retail displays.
Add a Stronger Basket Item
For brands already selling lip or face products, a coordinated eye palette can broaden the routine and raise the value of a collection.
Current product direction
What brands are asking eyeshadow to do now
Instead of treating “trend” as one temporary color, we use the product direction to decide what deserves space in the palette.
Curated, Usable Palettes
Smaller, clearer color stories reduce duplicate shades and make the intended look easier for the customer to understand.
Mixed Finishes
Matte transition shades combined with shimmer, pearl or a focused special-effect shade create more range without making every pan extreme.
Sensory and Optical Effects
Soft cushion textures, wet-look shine and multichrome shifts give brands a product difference that can be demonstrated visually.
Choose the right route
Three levels of eyeshadow palette development
Your palette quantity should match the degree of formula, structure and finish customization you need.
01 · 500 PIECESPrinted Paperboard Palette
The entry route for a branded palette using an available paper structure and existing shades.
- Custom printed artwork
- Available shade selection
- Practical for market testing
- 35–45 working-day production estimate
02 · 1,000–3,000 PIECESSpecial Paper Shape or Formula Direction
For projects needing a special paper structure, custom pan shape, color direction or changes to a suitable formula base.
- Heart-shaped and other paper structures reviewed from drawings
- Custom powder embossing or pan shape may require tooling
- Formula or pigment changes: commonly 1,000–3,000
- Final route depends on the approved design
03 · 6,000–10,000 PIECESPlastic, Metal or Structural Customization
A higher-volume route for durable components, specialized finishes or a more proprietary packaging direction.
- Plastic or metal palette development
- Special finish may increase MOQ
- Compatibility and structure review
- Timing confirmed after project review
Existing color selection
Two shade libraries support different starting directions
The 250-color and 170-color charts are two existing factory reference systems, not one list split into two pages. Their finish groupings and available shades are different. We choose the library after confirming the formula direction, finish mix and palette concept.
Choose the 250-color library whenYou want a broader starting selection across matte, shimmer and glitter references.
Choose the 170-color library whenIts matte, glitter, shimmer and pearl groups better match the planned palette.
Request custom development whenNeither library matches the target shade, pigment performance or special texture.
250-Color Shade Library
Matte, shimmer and glitter charts. Click to review the colors.
Matte Shades ↗
Shimmer Shades ↗
Glitter Shades ↗170-Color Shade Library
Matte, glitter, shimmer and pearl charts. Click to review the colors.
Matte Shades ↗
Glitter Shades ↗
Shimmer Shades ↗
Pearl Shades ↗Screen color is only a selection reference. Final shade approval is based on the physical sample. Include the library, finish and shade number in your inquiry.
Formula performance
Choose daily color or professional high pigment
The right formula depends on the customer, selling price and makeup result—not simply the largest shade range.
Daily-Color Formula
A more economical route for wearable color, easy everyday application and mainstream palettes. It suits brands building accessible daily makeup rather than maximum one-swipe color.
Super-Pigmented Formula
Uses a different pigment grade and formula system for stronger color payoff, smoother application and longer wear. It is designed for professional makeup positioning and higher-end brands. MOQ: 3,000 pieces per shade and 3,000 palettes.
A physical sample is required for custom development. The sampling charge includes the additional raw-material cost used for the sample.
Texture and format
Eyeshadow is not limited to traditional pressed powder
SindeBella can develop multiple eyeshadow formats. Not every texture has an existing stock sample, so special formats may require development and packaging review before quotation.
Pressed Powder
The most familiar palette format. Available directions include matte, shimmer, pearl, glitter and mixed-finish color stories.
Soft “Potato-Mud” Texture
A soft, cushiony pressed texture with a different pickup and sensory feel from conventional dry powder. It requires sample evaluation.
Chameleon / Multichrome
Color-shifting effects for statement singles and premium accent shades. Pigment direction, base color and visible shift should be defined during sampling.
Cream & Liquid Eyeshadow
For smooth application, metallic shine or concentrated accent color. Formula viscosity must be matched with the jar, tube or applicator.
Eyeshadow Stick
A portable format for quick application and targeted color. The formula must suit the stick mechanism and intended glide.
Loose Powder & Glitter
Suitable for high-impact sparkle or specialty effects. Sifter, jar, closure and powder control need to be considered with the formula.
Special textures start from 1,000–3,000 pieces per shade
The exact MOQ depends on the texture and its packaging. These formats require sampling, and the sampling fee includes the raw materials used. Packaging is not restricted to one format, but it must be reviewed for formula compatibility and supplier MOQ.
Palette color planning
Choose shades by function, not one color at a time
Start with the customer’s makeup routine and build a usable color story. The examples below are planning frameworks, not fixed palette templates.
Wearable and easy to understand
Combine light base shades, mid-tone transition colors, one or two deeper defining shades and a controlled shimmer highlight.
More depth and stronger payoff
Plan a wider light-to-deep range, reliable blending shades and high-pigment accents for professional artistry and premium positioning.
Build around a clear visual idea
Use multichrome, pearl, glitter or unusual textures as hero shades, supported by practical transition and depth colors.
When sending a brief, identify the intended customer, target market, price position, pan count, preferred finishes and any reference palette. Then list the shade-chart name and shade number for each selected color.
Packaging coordination
Choose the formula first, then match the palette or component
Pressed powder, soft cushion, cream, liquid, stick and loose formats do not use the same filling or package structure. This page covers the eyeshadow product decision; our dedicated packaging page explains pan sizes, paper palettes, compacts and custom structures in detail.
Sampling and documentation
Approve the actual formula before making market claims
Physical Sample
Custom texture, special pigments and high-pigment formulas require a physical sample. The sampling charge includes the raw materials used for that sample.
Formula Statements
Vegan, cruelty-free and paraben-free options are available within SindeBella’s eyeshadow formula range. The final statement must match the selected formula.
Market Documents
Raw-material MSDS and COA support are available. Final market, label and document requirements are confirmed against the approved formula and destination.
AI concept to manufacturable palette
An AI image can start the conversation—but it cannot be quoted or produced directly
Many brands now bring us AI-generated multi-purpose palette concepts with unusual pan shapes, mixed eye-and-face colors or trend-led finishes. We use that image as a visual reference, then turn it into dimensions, materials, drawings, tooling and a physical sample that can actually be manufactured.
We first confirm quantity, intended material, overall size, pan count, functions, finishes and the details that matter most.
The AI image is not a production drawing. Our designer redraws the structure with dimensions and checks whether the shape, opening, pans and materials are workable.
We confirm the eyeshadow or multi-purpose formulas, pan shapes, filling method and component compatibility before estimating the project route.
Once the design direction is workable, we provide an estimated product price. If molds or special tooling are required, those costs are quoted separately.
After the customer accepts the route, MOQ and estimated cost, we prepare a physical sample or 3D prototype for handling, fit and visual review.
The customer checks the sample. We adjust the agreed details, confirm the final sample and use that approved version as the production reference.
Production begins only after the final formula, colors, structure, artwork and sample are approved in writing.
What to send with an AI palette concept
Include the target quantity, market, palette dimensions if known, preferred material, required functions, shade or formula references, target price position and which visual details from the AI image must be preserved.
Available product references
Review existing eyeshadow formats before requesting custom development
The product list below can help you identify a starting formula, finish or packaging direction. Include the product link in your inquiry.
Common project questions
Private label eyeshadow FAQ
Can I order 100 private label eyeshadow palettes?
No. The current minimum for a branded eyeshadow palette is 500 pieces, using a paperboard palette and available shades.
What can I customize at 500 pieces?
You can use your own printed artwork on an available paperboard palette structure and select from available shades. Private molds, plastic components and unrestricted formula development are separate higher-quantity routes.
Can SindeBella create a new eyeshadow shade?
Yes. A new shade using a suitable existing formula base starts from 500 pieces per shade. Formula improvements, pigment ingredient changes or upgraded components typically require 1,000–3,000 pieces, depending on the brief.
What is the MOQ for a plastic or metal palette?
The typical range is 6,000–10,000 pieces. Special surface finishes or structures may require a higher quantity after technical review.
How long does a 500-piece paper palette take?
The production estimate is 35–45 working days after the required approvals. Special paper structures, plastic, metal and fully custom projects receive a separate schedule after review.
Are vegan and cruelty-free eyeshadow options available?
Yes, vegan, cruelty-free and paraben-free options are available within the eyeshadow formula range. The applicable statements and supporting documents must be confirmed for the final selected formula.
Eyeshadow project inquiry
Send the details that determine your route
Quantity, pan count, shade plan, packaging material, and destination market let us screen the project before sampling.
Turn your palette idea into a project brief
Formula, shades and packaging belong in one plan
Tell us the finish mix, shade story, pan layout, packaging direction, market and expected quantity. We will use the brief to discuss the appropriate sampling and development path.