Custom Own Brand Illuminator | Highlighter

Texture:
A finely milled and silky powder texture. Lightweight on the skin, allowing seamless blending without emphasizing pores or texture.
The finish:
Natural luminous finish (soft glow, non-glittery)
The feeling on the cheek:
Lightweight, smooth, and breathable
Features:
Soft-Focus Glow | Ultra-Fine Powder | Easy to Blend | No Visible Glitter | Natural Radiance
Suitable:
Suitable for all skin types, especially normal to combination skin. Ideal for customers who prefer a subtle, everyday glow rather than an intense highlight.

This type of highlight is especially popular in:

- Daily makeup and office-friendly looks
- Brands focusing on natural beauty and clean makeup
- Mass-market and entry-level product lines

👉 A stable, evergreen product with broad market acceptance and low risk.

Texture:
A high-pigment powder formula infused with reflective pearl particles. Smooth and silky, delivering strong light reflection with minimal fallout.
The finish:
High-shine / diamond reflective finish
The feeling on the cheek:
Smooth, lightweight, and noticeable glow
Features:
High Impact Shine | Buildable Intensity | Strong Light Reflection | Smooth Powder Texture | Long-Lasting Glow
Suitable:
Best suited for normal to dry skin types and customers who enjoy bold, radiant makeup looks. Ideal for evening makeup, events, and social-media-focused brands.

This trend is supported by:

- Influencer and content-creator marketing
- Festival, party, and evening makeup looks
- Younger consumers who enjoy statement makeup

👉 Ideal for brands targeting Gen Z audiences and visual-impact collections.

Texture:
A creamy, skin-melting texture that glides smoothly onto the skin without dragging. Easily blends with fingers or sponge.
The finish:
Soft dewy finish
The feeling on the cheek:
Comfortable, moisturizing, and skin-like
Features:
Creamy Melt-in Texture | Easy Stick Application | No Powder Residue | Natural Glow | Travel-Friendly
Suitable:
Suitable for normal to dry skin types. Especially recommended for customers who prefer quick application, on-the-go makeup, and a natural, dewy glow.

Market demand is strong among:

- Lifestyle and travel-friendly beauty brands
- Minimalist makeup routines
- Customers seeking fast and intuitive application

👉 A growing category driven by on-the-go beauty trends.

Texture:
A lightweight liquid formula with micro-shimmer particles. Smooth and fluid texture that spreads evenly without streaking.
The finish:
Radiant shimmer finish
The feeling on the cheek:
Lightweight, fresh, and flexible
Features:
Liquid Glow Formula | Buildable Radiance | Multi-Use (Mixable) | Smooth Application | Customizable Shine
Suitable:
Suitable for all skin types. Particularly popular among customers who enjoy customizable glow intensity and multi-use products for face makeup.

This category is popular with:

- DTC and professional makeup brands
- Customers who enjoy layered, customizable makeup looks
- Markets following dewy and radiant skin trends

👉 Strong demand in online-first brands and professional makeup channels.

Texture:
A transparent, balm-like texture with a smooth and cushiony feel. It glides effortlessly onto the skin and melts upon contact, creating a seamless glass-like finish without stickiness.
The finish:
Glass skin finish (clear, wet-look glow)
The feeling on the cheek:
Moisturizing, comfortable, and skin-hugging
Features:
Glass Skin Effect | Transparent Glow | Balm-to-Skin Texture | No Glitter | Skin-Like Shine | Smooth Application
Suitable:
Suitable for all skin types, especially dry and normal skin. Ideal for customers who prefer a natural, dewy, glass-skin look without visible shimmer or powder residue.

This demand is driven by:

- Glass skin and clean beauty movements
- Customers with dry, mature, or sensitive skin
- Markets influenced by Asian beauty trends and natural glow aesthetics

👉 A key product for brands focusing on premium, skin-enhancing glow without shimmer.