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Private label eyeliner manufacturer

Start with the eyeliner format your customer will use

Liquid eyeliner, gel pencil and wooden pencil create different application experiences. Compare the formula, tip, color, component and order quantity before choosing a route.

Discuss an Eyeliner Project
Black Liquid Liner

The current stock liquid eyeliner formula is black.

12 Gel Pencil Shades

Current gel pencil shades use a black plastic twist-up component.

Custom at Scale

Other eyeliner types, colors and components can be produced when the project quantity supports development.

Format and applicator guide

Liquid liner, gel pencil or another format?

Choose the format around the line result, application habit and component, not only the product photo.

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Brush-Tip Liquid Eyeliner

A flexible hair brush supports fine-to-bold lines. Stock samples use the current black formula.

Cotton Felt-Tip Liquid Eyeliner

A firmer tip gives controlled application. The current stock liquid formula is black.

Twist-Up Gel Eyeliner

Smooth pencil application with 12 current shades in a black plastic twist-up component.

Wooden Eyeliner Pencil

Custom wooden eyeliner pencils generally start from 3,000-6,000 pieces per color.

Custom Color Eyeliner

A new color formula starts from 6,000 pieces per color.

Other Custom Formats

Any eyeliner type can be reviewed when the order quantity supports its formula and packaging.

MOQ and customization routes

Choose a route that matches the change you need

Small orders use current formulas and components. New colors, components and complete development require higher quantities.

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FROM 100 PCS

White Label

Choose an available product in a simple black or white stock pen style.

FROM 500 PCS

Private Label + Logo

Use an available formula and black stock component. Logo printing is available; the component color cannot be freely selected at this quantity.

FULL CUSTOM - 12,000 PCS

Formula + Packaging Development

Custom formula and custom packaging. The same packaging design can mix colors; each color is generally 3,000-6,000 pieces, confirmed according to the formula and design. Custom color formula alone starts from 6,000 per color; custom packaging starts from 10,000 pieces.

Sampling, timing and documents

What changes when the project moves beyond stock

Stock Formula Performance

Current liquid eyeliner and gel pencil formulas are waterproof, smudge-resistant, quick-drying, matte, smooth and long-wearing.

Custom Samples

Stock liquid samples use an available hair brush or cotton felt tip. A different tip or formula requires a custom sample, typically US$100-150.

Production Timing

100-piece orders: 15 working days. 500-piece orders: 25 working days. Full custom projects: 35-45 working days after approval.

Formula Documents

INCI, COA, MSDS/SDS and compatibility testing support can be provided for the selected formula and project.

Common project questions

Private label eyeliner FAQ

What is the MOQ for stock eyeliner?

White label starts from 100 pieces. Private label with logo printing starts from 500 pieces using an available formula and stock component.

Which stock eyeliner colors are available?

The current stock liquid eyeliner formula is black. The gel eyeliner pencil has 12 current colors in a black plastic twist-up component.

Can I choose a custom pen body color at 500 pieces?

No. The 500-piece route uses the current black stock component. Custom packaging starts from 10,000 pieces.

Which liquid eyeliner tips can I choose?

Current stock options include a cotton felt tip and hair brush tip. Other market-available tips can be reviewed for a custom project.

Can you manufacture other eyeliner types?

Yes. Eyeliner types beyond the stock range can be produced when the order quantity supports formula, applicator and packaging development.

Can a full custom order mix several colors in one packaging design?

Yes. The same packaging design can mix colors. A common planning range is 3,000-6,000 pieces per color, with the final split confirmed according to the formula and design.

Send your project brief

Request an eyeliner project review

Tell us the eyeliner format, colors, quantity and packaging route you are considering. Clear details help us match your request to the right starting point.