Soft Definition
Brown mascara, taupe brows and brown liner create a wearable alternative to heavy black definition.
Custom Eye & Brow Makeup Development
Create an Eye Collection With a Point of View
Explore custom color, formula, applicator and packaging directions for mascara, brow and eyeliner—then shape them into one collection your customer can recognize.
Why the category matters
Eye & Brow Products Turn a Look Into a Repeatable Routine
Mascara creates lash definition, brow products frame the face, and eyeliner changes the mood—from soft everyday definition to graphic color. Together, they give a brand a clearer story than a single isolated SKU.
Current assortment directions include softer brown and taupe tones, natural brow definition, high-impact black essentials and expressive color accents.
Everyday Precision
Fine brow pencils and controlled liner tips support quick daily routines.
Color Expression
Colored mascara and graphic liner can make a collection memorable.
Custom development possibilities
Build Difference Into the Product, Not Only the Logo
Eye and brow products can be developed through color, texture, delivery system and the way the customer uses them. The right combination depends on the look, routine and price position you want to own.
Why custom quantities are higher: formula, pigment, applicator, wiper, component and filling compatibility must work as one system. New colors commonly require 3,000–6,000 pieces per shade; deeper component or packaging development often requires 10,000+.
A practical route to market
Testing the Category Before Full Custom Development?
Private Label uses selected mature formulas, available shades and existing packaging. It helps startup and growing brands validate demand or launch several products as one range before investing in full custom development.
Selected options start from 500 pieces per SKU, subject to formula and packaging availability.
See Collection IdeasProduct families
Three Ways to Shape the Eye Story
Collection concepts
Give the Range One Clear Idea
These 2–4 product concepts help customers understand what the collection does and why the products belong together.
01 · Everyday
The Daily Definition Edit
Black mascara + ultra-fine brow pencil + black or brown liner.
Three steps for polished everyday eyes.
02 · Soft Neutral
The Soft Brown Wardrobe
Brown mascara + tinted brow gel + brown liner.
Soft definition without a heavy finish.
03 · Brow Focus
The Brow Shape System
Ultra-fine pencil + tinted brow gel + clear setter.
Draw, tint and set.
04 · Color Accent
The Color Eye Edit
Color mascara + graphic liner + neutral brow anchor.
One color story, several ways to wear it.Compare Private Label and Custom Eye & Brow Development +
Private Label
MOQ: selected options from 500 pieces per SKU
Formula: selected mature formulas and available colors
Packaging: existing components with approved decoration
Custom Development
MOQ: new colors commonly 3,000–6,000 per shade; deeper projects often 10,000+
Formula: reviewed against product and market requirements
Packaging: custom color, finish, applicator or structure subject to feasibility
FAQ
Eye & Brow Makeup FAQ
What is the MOQ for private label eye and brow makeup?+
Selected mature formulas and existing packaging can start from 500 pieces per SKU. Final MOQ depends on product, shade, packaging and decoration.
Can I launch mascara, brow products and eyeliner together?+
Yes. A coordinated 2–4 product collection gives customers a clearer routine.
What is the MOQ for a new custom eye makeup color?+
A new single-color project may require approximately 3,000–6,000 pieces depending on product, formula, pigment, component and testing.
Why can full custom packaging require 10,000 pieces or more?+
Custom components, finishes, applicators or structures require sourcing, compatibility checks and supplier minimums.
Can I order samples before production?+
Yes. Sampling is used to assess formula, shade, applicator, packaging and collection direction.
Project inquiry
Tell Us What You Want the Collection to Achieve
Share your brand stage, target market, preferred route and quantity. We will review suitable formulas, packaging and the next sampling step.
Private Label: selected options from 500 / SKU.
New shades: commonly 3,000–6,000 / shade.
Full custom: commonly 10,000+.
New shades: commonly 3,000–6,000 / shade.
Full custom: commonly 10,000+.