The Right Formula Is the First Step to a Profitable Cosmetics Brand
Every foundation formula feels, performs, and positions differently in the market. At Sindebella, we help you understand each formulation clearly — so you can choose products that align with your market, budget, and brand vision.
Instead of spending years and money on trial and error, you get: Proven formulations, Clear performance explanations, Real market-tested feedback.
This means faster decisions, lower risk, and a stronger foundation for your brand.
Let Us Start!
Option 1: Start by Exploring Our Ready Formula
Our ready-to-use SIX different formulas are ideal for brands testing the market or launching their first product line. You can compare different foundation options before deciding on your next step.
Oil Free Matte Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Rich creamy texture and a slight thickening that provides full coverage.
The finishes: Matte
Lasting Time: It lasts for 8-10 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 7-8 hours.
Skin type: Oily skin, acne-prone skin, combination skin
Flavor: Slight scent
Feature:Waterproof | Smudge-resistant | High coverage
90% said it goes on smoothly and provides great coverage without feeling heavy.
88% said it is natural-looking matte and lasts 12 hours.
85% said it was perfect for oily skin.
Cons: 12% said it dried the skin.
13% said it doesn't last for the whole day.
15% said it's a little heavy texture for the skin.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Dewy Moisturizing Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Liquid to creamy texture and lightweight that provides light to medium buildable coverage.
The finishes: Natural Radiance Look or Dewy
Lasting Time: It lasts for 8-12 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 6-8 hours.
Skin type: Dry skin, neutral skin, sensitive skin
Flavor: Cosmetics scent
Feature:Moisturizing| Waterproof | Smudge-resistant | Light to Medium coverage
90% said it goes on smoothly and provides great coverage without feeling heavy.
88% said it natural-looking glow and lasts 12 hours.
85% said it was perfect for dry skin.
Cons:12% said it made the skin look greasy.
13% said it doesn't last for the whole day.
15% said it's a little heavy texture for the skin.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Super Matte High Coverage Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Creamy texture and lightweight that provides high coverage.
The finishes: Super Matte Look
Lasting Time: It lasts for 12-14 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 6-8 hours.
Skin type: All Skin type
Flavor: Material light scent
Feature:Matte finish| Long-lasting| Waterproof | Smudge-resistant | High coverage
92% said it keeps matte all day and doesn't clog the pores.
90% said they love the light texture, which blends seamlessly and looks flawless.
85% said it provides full coverage without looking cakey or heavy.
Cons:10% said it didn't provide enough coverage.
13% said it didn't fit the skin shade.
15% said it's a little heavy texture for the skin.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Velvet Matte HD Anti-Aging Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Creamy texture and lightweight that provides medium buildable coverage
The finishes: Velvet Matte Look
Lasting Time: It lasts for 8-10 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 6-8 hours.
Skin type: All Skin type
Flavor: Cosmetics scent
Feature:Matte finish| Long-lasting| Waterproof | Smudge-resistant | Light-weight
93% said it keeps matte and comfortable all day and doesn't clog the pores.
92% said they love the light texture and blends seamlessly and looks flawless.
90% said it provides full coverage without looking cakey or heavy.
Cons:10% said it didn't provide enough coverage.
13% said it didn't fit the skin shade.
10% said it's a little heavy texture for the skin.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Matte Cream Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Cream-based foundation in a compact that provides middle to full coverage.
The finishes: Soft Matte Look
Lasting Time: It lasts for 8-10 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 6-8 hours.
Skin type: Sensitive, dry skin
Flavor: Light cosmetic scent
Feature:Soft matte finish| Moisturizing| Waterproof | Smudge-resistant | Middle to full coverage
90% said it It confirmtable wear and felt moisturized all day.
89% said it is lightweight, buildable, and gives me a radiant finish.
85% said it provides full coverage without looking cakey or heavy.
Cons:10% said it didn't provide enough coverage.
13% said it didn't fit the skin shade.
15% said it oxidizes and turns my skin into a different color.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
Stick Foundation
Vegan, Cruelty-Free, Free of Gluten, Alcohol, Parabens, and Latex.
FDA Registered Formula
Texture: Cream-based foundation in a compact that provides light to medium coverage.
The finishes: Soft Matte Look
Lasting Time: It lasts for 8-10 hours; if the oily skin or local environment is wet and hot, it needs to be reset every 4-6 hours.
Skin type: Neutral, sensitive, dry skin
Flavor: Light cosmetic scent
Feature:Soft matte finish| Moisturizing| Waterproof | Smudge-resistant | light to middle coverage
89% said it is lightweight, buildable, and gives me a radiant finish.
85% said it provides medium coverage without looking cakey or heavy.
Cons:15% said it didn't provide enough coverage.
14% said it didn't fit the skin shade.
20% said it didn't last a long time.
*The statistical data used comes from over 100 customers and users who have purchased our formula.
MOQ From 500 | Fast Production 3-4 Weeks | Less Development Risk
Support White Label & Private Label
Base de Maquillaje Mate de Alta Cobertura y Libre de Aceite de Larga Duración
Precio regular
$29.00
Crema BB hidratante semimate
Precio de oferta
$29.00
Precio regular
$39.00
Base de maquillaje antienvejecimiento HD Velvet Matte
Precio regular
$29.00
Base de Maquillaje Vegana de Cobertura Total Super Mate | Fórmula registrada por la FDA
Precio de oferta
$6.00
Precio regular
$8.00
Base en barra mate natural de cobertura total, fórmula respetuosa con la piel
Precio de oferta
$7.00
Precio regular
$8.00
Crema BB hidratante semimate
Precio de oferta
$29.00
Precio regular
$39.00
Base de maquillaje de cobertura total 2 en 1 y corrector cremoso
Precio regular
$39.00
Base líquida mate resistente al agua y sin aceite SPF 30
Precio regular
$19.00
3 Tonos Claro a Medio Maquillaje BB Base de Maquillaje en Almohadilla
Precio regular
$39.50
Cojín de Fundación Air de 24 Tonos de Cobertura Media a Completa
Precio regular
$39.00
Option 2: Develop A Custom Formula
MOQ 1000-5000 per formula · Full customization · Long-term branding
Custom formulation is designed for brands with clear positioning, defined requirements, and production planning. 👉 Not suitable for small test orders
Silk Foundation Balm
This sheer foundation melts into the skin in a thin, breathable layer, blending easily and comfortably. Experience a seamless application with this foundation, perfect for achieving a flawless complexion.
* Squalane
* Jojoba Oil
* Olive Oil
Nourishing Skin Foundation
A natural-finish foundation developed as skincare with tinted pigments to even and brighten skin tone. Crafted with tinted pigments, this natural-finish foundation works to enhance and illuminate the complexion.
- *Collagen
- * Peptides
- * Vitamin E
- * Shea Butter
Foundation Powder
A powder pact infused with hyaluronic acid that maintains a matte yet hydrated complexion.
* Hyaluronic Acid
* Avocado Oil
* Vitamin C
Silk Liquid Foundation Drop
A revolutionary matte foundation that hydrates without caking or drying while delivering high-duty coverage.
* Vitamin C
* Olive Oil
* Almond Oil
* Vitamin E
Build Brand Identity with Custom Packaging
MOQ 10,000 per design | Custom molds supported | Designed for long-term branding
What You Need To Know?
FAQ –Custom Foundation OEM & Private Label
A: Each formula is designed for a different market position, budget level, and brand goal.
If you’re just testing the market, we recommend starting with our proven ready- to-go formulas.
If you’re building a long-term brand with clear differentiation, custom formulation is more suitable.
👉 Not sure yet? That usually means you should start simple.
A: Yes, we can produce the products according to your formulation. However, before we start bulk production, there are some important notes to consider:
1. Please ensure that the formulation is workable and stable. It should be a formula developed by a formal cosmetic formulator and proven to be safe for the skin. If the formulation is based on your ideas and has not been tested in a laboratory, we will need to develop a new formula based on your formulation and conduct tests to assess its effectiveness and stability.
Please note that there will be a cost associated with the formula development.
2. For new formulas, the minimum order quantity is higher than our standard formula.
Minimum quantityrequired is 3000 pieces per product per packaging style.
Minimum quantityrequired different shades, the minimum quantity is 1000 pieces per product.
Please keep these points in mind when considering bulk production based on your formulation.
👉 If you want to start from small batch, white-label options are usually more efficient.
A: White label formulas: MOQ 100+, ideal for new brands.
Private label formulas: MOQ 500+, ideal for new brands
Custom / lab-developed formulas: typically 1,000–5,000+ units per shade
👉 Custom work is not designed for small test orders.
Ans: Samples are available for stock products with our design,full-sized products, and you can mix colors. Samples will be sent out after we get your payment and confirmation for the colors you want.
👉 Samples are charged.
Absolutely! We offer comprehensive packaging solutions, including design consultation, custom molds, printing, and labeling services. Our design team can help bring your brand vision to life with premium packaging options.
👉 The service is paid.
A: Most of our formulas are 100% vegan. Some ingredients may be suitable for Vegans while others may not be.
There can also be a slight difference of opinion amongst Vegan consumers. The ingredients are on each box, so they can easily be shared with Vegan consumers and staff to allow them to make the decision that is best for them.
You can ask us to give further information on the products.
Custom Lip Gloss OEM Manufacturer | Private Label Foundation Factory
Sindebella is a professional cosmetic manufacturer specializing in custom liquid foundation, foundation powder, and creamy foundation OEM/ODM services.
We help beauty brands, distributors, and startup founders create their own private label lip gloss collections with:
• Flexible MOQ for custom products
• Multiple textures: glossy, matte, tint, hydrating lip gloss
• Custom packaging & logo printing
• Factory-direct pricing
• Worldwide shipping support
Our custom lip gloss solutions are ideal for:
• New beauty brands launching their first product
• African, Middle East, European & US markets
• Brands looking for high-quality private label cosmetics from China